Word to the Wise helps email marketers create more effective email messages, programs and infrastructures. We advise you how to skillfully navigate the constant business, technology, and policy challenges so your messages reach your customers.
We can help you with your email strategy, deliverability challenges and many other email issues.
I have a new laptop.
New OS (maybe this year will be the year of Linux on the Desktop?). New hardware problems. New applications. New keyboard layout.
New mail client.
It reminded me of another reason why you want to keep the email address in your From: consistent – it’s something some users will use to automatically load images, which is something you probably want.
It’s been a bit of a problematic week for Google. In the last few days they’ve had a number of outages or problems across different services. There was a major outage of Google Calendar. All email, including some spam, was delivering to the primary tab instead of the correct tab. Additionally, Google postmaster tools hasn’t been updated in over a week. Google apparently blamed...
The Barracuda twitter account has been very helpful and responsive to the issue. A few hours ago they tweeted that the problem should have been fixed. 1) Hi all, sorry to take so long to get the info. First, there was a routine transient spike in blacklisted IPs as part of the threat analysis process. It normally goes unnoticed. However in this case…— Barracuda Networks (@barracuda)...
A number of folks are talking about a significant uptick in Barracuda IP blocks over the last few days. These blocks appear to be affecting wide ranges of IPs across multiple networks. Folks have been reaching out to Barracuda through their unblocking form. Many of them are not receiving answers, but some are getting answers that say they may be old listings, and there is no current data to...
Last week news broke that Mailchimp had disconnected a number of anti-vaccination activists from their platform and banned anti-vax content. I applaud their decision and hope other companies will follow their lead in banning harmful content from their network. These kinds of decisions, where providers say you can’t do that on our network, are because these are private platforms. As I talked...
One of the things I’ve been spending a lot of time thinking about lately is how we measure deliverability. Standard deliverability measurements include: opens, bounces, complaints, and clicks. There are also other tools like probe accounts, panel data, and public blocklists. Taken together these measurements and metrics give us an overall view of how our mail is doing. More and more...
A few weeks ago, Return Path announced they were being purchased by Validity, who also own BrightVerify. Last week, they had a round of layoffs. According to sources inside the industry, Validity is closing the New York headquarters and Indianapolis offices and layoffs involved more than 170 staff members. Return Path has been a fixture in the deliverability space for years. While they...
Much of the equipment and wires that the internet runs on is privately owned, nor is it a public utility in the traditional sense. The owners of the property have a lot of leeway to do what they like with that property. Yes, there are standards, but the standards are about interoperability. They describe things you have to do in order to exchange traffic with other entities. They do not dictate...
At WWDC 2019 Apple announced “Sign in with Apple.” This is a service that allows iOS users to log into different applications with private, dedicated email address. When developers send mail to that address, Apple will forward it to the email address associated with the users AppleID. App developers that offer any third party log in will be required to also offer AppleID log in. Apple...
Over the last few years I’ve reduced the complaints I send to ESPs about their customers to almost nothing. The only companies I send complaints to are ones where I actually know folks inside the compliance desk, and I almost never expect action, I just send them as professional courtesy. The sad fact is, many ESPs are really horrible about dealing with spam coming from their networks. The...
RSS - Posts