Word to the Wise helps email marketers create more effective email messages, programs and infrastructures. We advise you how to skillfully navigate the constant business, technology, and policy challenges so your messages reach your customers.
We can help you with your email strategy, deliverability challenges and many other email issues.
We had a well attended call yesterday, almost 40 people showed up. I did get a recording but need to work out some editing before sharing it. What did you do during the pandemic? I learned lots of new things and spent way to much time relearning all the virology and immunology I forgot after leaving the lab… I do have the google doc of resources and information I put together prior to the...
Our next Delivery Discussion is May 6 at 5pm Irish time, noon eastern and 9am pacific. We’ll be talking about spamtraps. Drop me an email at laura-ddiscuss@ the obvious domain to get an invite. Bring your questions, your concerns and, yes, even your gripes to talk with various folks in the industry. We’ll share what we know, what we think and what we feel about spamtraps. I’ll...
A few weeks ago, Kickbox asked me, and a bunch of other folks who know their stuff, what was missing in MarTech. Yesterday they published what we thought. Check out their blog post and see what folks had to say.
Email Deliverability Unfiltered: What’s missing in MarTech for deliverability?
The deliverability discussion calls are going well and I’m going continue to host them on a biweekly basis. Next call will be May 6th, 5pm Ireland time, noon Eastern and 9am Pacific time. Still doing invites manually, so drop me an email at laura-ddiscuss@ the obvious domain. A few weeks ago, the discussion entered around machine learning in general. As a follow on I’d planned to talk...
Next deliverability discussion will be Wednesday April 22 at 5pm Ireland, Noon eastern, 9am pacific. As always, drop me a mail at laura-ddiscuss@ the obvious domain. I’m still thinking about the final topic. One of my ideas is a continuation of the machine learning discussion from last time. I think most large scale spam filters use ML for some parts of their filtering engine these days...
Thanks to everyone who joined the deliverability discussion on Friday. I realised after I scheduled that it was Good Friday and that may have limited some folks’ ability to join. This call we talked about Machine Learning and how it is applied to spam filters. Before the call I put together some resources in a Google Doc and some participants added links and more information afterwards...
Sometime in the last few days, Spamhaus seems to have started issuing a block message if someone queries the DBL with an IP address. folks started seeing an uptick in error messages that mention Spamhaus saying: 554 5.7.1 Service unavailable; Client host [x.x.x.x] blocked using dbl.spamhaus.org; No IP queries, see (in reply to RCPT TO command)) Crowdsourcing information from the emailgeeks slack...
A few weeks ago I was on an industry call. We were discussing some changes coming down the pike at the ISPs and filter providers. These changes are going to cause some headache at ESPs and other places that do email but don’t provide mailboxes. During the call I ended up explaining why what the ISPs were doing made sense and how it fit in with their mission and customer needs. At one point...
Given the success of our initial call, let’s try it again. This time Friday April 10, 5pm Ireland time, 12 noon Eastern and 9am Pacific. Same as before, send me an email to laura-ddiscuss@ the obvious domain and I’ll send you an invite. I’m trying to move the days around to catch folks who couldn’t make Wednesday. Potential topics: How do you learn the technical aspects of...
I’ve seen reports that someone is asserting that utm=COVID19 in URLs results in all mail going to bulk at multiple ISPs. This is the type of thing that someone says is true and dozens of folks believe it and thus a “deliverability phact” is born. For a plethora of reasons, this doesn’t pass the sniff test. Don’t believe everything you read on the internet. It’s...
RSS - Posts