Word to the Wise helps email marketers create more effective email messages, programs and infrastructures. We advise you how to skillfully navigate the constant business, technology, and policy challenges so your messages reach your customers.
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There’s been quite a bit of breakage and delivery failure to various Microsoft domains this month. It started with them changing the MX for hotmail.co.uk, then the MX for hotmail.fr… and both these things seem to have broken mail. I also saw a report this morning that some of the new MXs have TLS certificates that don’t match the hostnames. What’s going on? Historically...
I was chatting with folks over on one of the email slack channels today. The discussion was about an ESP not wanting to implement a particular change as it would hurt deliverability. It led me down a path of thinking about how we think of deliverability and how that informs how we approach email. The biggest problem I see is the black and white thinking. There’s an underlying belief in the...
There is a meme going around related to the Equifax hack that points out an executive in charge of security doesn’t have a degree related to security. Surprise! A lot of the folks who currently keep us safe on the internet don’t have degrees in security. They just didn’t exist when we were in school. I think Paul summed it up best: [T]alking about Susan Mauldin’s music degree is...
A friend posted a link in IRC pointing at a couch at Wayfair.com. Now I have Wayfair.com ads following me around the internet.
ProPublica wrote an article about how Facebook lets advertisers micro target “jew haters” and other hate groups.
I received this postcard in the mail.
Targeted Advertising.
Hello! Hope all are keeping safe through Harvey, Irma, Katia and the aftermath. I know many people that have been affected and are currently out of their homes. I am proud to see so many of my fellow deliverability folks are helping our displaced colleagues with resources, places to stay and money to replace damaged property. Here’s a mid-month late wrapup of our August blog posts. Our favorite...
There are widespread reports this morning (9/11/17) that Google postmaster tools is showing bad IP reputation for IPs starting on 9/9. This issue is affecting just about everyone. Looking through my client’s postmaster pages, I’m seeing red for IP reputation on every client. Even my clients with generally good reputation are seeing bad reputation since 9/9. This looks like a...
This popped up on my Facebook memories this morning. I don’t post about client events very often, but given I can’t remember even what client this is, I don’t think I’m revealing too much info. FB memory from a few years ago. I’m dealing with a client who has a pretty big SBL listing. They’re going through a lot of contortions to fix the problems the SBL is...
Today it was announced that someone infiltrated Equifax earlier this year and stole 143,000,000 identities. These identities include names, birthdates, and addresses, at a minimum. Details are available at your favorite news site. What I want to talk about is the website they’ve put up to address the issue. This website is Yet Another Example of how the financial services industry trains...
Back in 2014, Steve wrote an article discussing Shiva Ayyadurai,and his claims that he was the inventor of email. In that article he links to a number of articles from Techdirt. Earlier this year, Shiva sued Floor64, the parent company of Techdirt, as well as Michael Massnick the Founder, CEO and editor and Leigh Beadon, a writer for Techdirt. (Original Complaint pdf from ReCAP). Ars Technica has...
Lately I’m hearing a lot of people talk about delivery problems at Gmail. I’ve written quite a bit about Gmail (Another way Gmail is different, Gmail filtering in a nutshell, Poor delivery at Gmail but no where else, Insight into Gmail filtering) over the last year and a half or so. But those articles all focus on different parts of Gmail delivery and it’s probably time for a...
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