Word to the Wise helps email marketers create more effective email messages, programs and infrastructures. We advise you how to skillfully navigate the constant business, technology, and policy challenges so your messages reach your customers.
We can help you with your email strategy, deliverability challenges and many other email issues.
Gmail’s approach to filtering; as described by one of the old timers. This person was dealing with network abuse back when I was still slinging DNA around as my job and just reading headers as a hobby. Gmail uses a 10+ year old neural network that analyzes thousands of factors, related to email, IP, and web, integrated with all Google products, and with 99.9%+ accuracy for identifying...
Over the last few weeks I’ve seen a couple people get on mailing lists and make pronouncements about email. It’s great to have opinions and it’s great to share them. But they’re always a little bit right… and a little bit wrong. SPF is dead! This came from the new ESP of an experienced mailer. They were recommending not publishing SPF records because it was “an...
Between client work and our national political climate, it’s been a very busy month around here and blogging has been light. Things show no sign of slowing down in February, so we’d love to hear from you with questions and suggestions of what you’d most like to see us focus on in our limited blogging time this month. We got a great question about how senders can access their Google Postmaster...
It’s been a wild week here in the US. I have to admit, the current political climate is affecting my ability to blog about email. I’ve always said email is not life or death. And how can I focus on the minutia of deliverability when things are in such turmoil and uncertainty? There are many things I want to write about, including some resources for those of us who are struggling with...
Freshmail has published a list of email marketing trends for 2017 from some of their favorite experts. I am honored to be included.
Go check it out!
I’ve been slammed the last few days and blogging is that thing that is falling by the wayside most. I don’t expect this to change much in the very short term. But, I do have over 1200 blog posts, some of which are still relevant. So I’ll be pulling some older posts out and sharing them here while I’m slammed and don’t have a lot of time left over to generate new...
What are readers favorite conferences and events around email and marketing? I’m starting to plan out my schedule for this year. I did a lot of talks at familiar places last year, and I’m looking to find some new places.
Tell me your favorite conferences in the comments.
One of the hardest deliverability situations to address is when all mail from a certain sender is going to the bulk folder. I’ve had numerous clients come to me to address this situation over the years. Ideally, clients come to me before all their mail is going to bulk. Then we can make some tweaks and changes to their mail program, repair the reputation and then recover other addresses. We...
We’ve been talking a lot about B2B spam recently. I’ve posted repeatedly, Steve wrote a post about it yesterday. It’s in the forefront of our minds because we’re dealing with just so much of it. Multiple emails a day asking for “just 10 minutes of your time.” Of course, the 10 minutes isn’t really just 10 minutes. Sure, the call might be 10 minutes, but...
Many of the operational goals of a commercial spammer aren’t related to email delivery at all, rather they revolve around optimizing ROI and minimizing costs. That’s even more true when the spammer isn’t trying to sell their own product, rather they’re making money by sending spam for other companies. Most legitimate network providers pay at least lip service to not...
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