Word to the Wise helps email marketers create more effective email messages, programs and infrastructures. We advise you how to skillfully navigate the constant business, technology, and policy challenges so your messages reach your customers.
We can help you with your email strategy, deliverability challenges and many other email issues.
Last night was a bit of a shocker and it’s been a total distraction for days. I’m having a hard time focusing on email and insight right now, as I’m sure lots of other people are.
All I can do today is share a picture of Grover… who is very happy after he stole my seat on the couch. And so comfortable I don’t have the heart to move him.
I have to admit, the closer we get to election day the more distracted I’m getting. This will be the 8th presidential election I’m eligible to vote in and one I’m following closely. We even watched the 2nd debate live on the trip over to the UK. As with the 2008 and 2012 election, email marketing is a huge portion of candidate strategy. Many companies have been tracking how the...
We’ve returned from London, where I spoke at the Email Innovations Summit and enjoyed a bit of vacation. My wrap-up post also mentions an article I wrote for the Only Influencers site, which looks at questions I get asked frequently: “Why does spam make it to the inbox and our legitimate marketing email doesn’t? Should we just copy their tactics?” In industry news, Yahoo caught our attention for...
Folks were posting earlier today noticing problems delivering to Barracuda hosted services. The good news is Barracuda has been updating their status page. As of now, the status page says things are improving. Monitoring – Since 7PM PDT 11/1/2016, the Barracuda Essentials for Email Security service has been experiencing a sustained and unusually large number of inbound connections from...
I had a call this morning discussing holiday email volumes. I think many consumers now expect the deluge of emails that start in early November. I’m not sure all of them want it, but I think they expect it. We’ll, of course, be writing more about holiday volumes, mailing issues and such through the end of the year. What are your plans for sending all the mail? How have experiences in...
A few years ago I wrote a series of blog posts about zombie email addresses. Zombie addresses are those that someone owned and used and interacted with, but for whatever reason stopped logging into and checking. This series started with the time before the zombies, and moved on to the zombie uprising. Then discussed how they don’t eat brains, but they do love to take a bite out of...
This week the Canadian Radio-television and Telecommunications Commission (CRTC) announced a $50,000 fine against Blackstone Learning Corp. for violations of CASL. In early 2015, the CRTC identified over 380,000 emails sent without the consent of recipients and fined Blackstone $640,000. Blackstone appealed the ruling and the Commission lowered the fine to $50,000. I strongly recommend folks who...
Earlier this year the Exploratorium was the victim of a phishing attack. They’ve posted an article on what happened and how they discovered and dealt with the issue. But they didn’t just report on the attack, they dissected it. And, as is appropriate for a organization with a mission of education, they mapped out what they discovered during the investigation. There are a couple of...
André Leduc received the 2016 J.D. Falk award this week at the Paris meeting of M3AAWG. He was recognized for spearheading two distinct projects. The first was the Operation Safety Net – Best Practices to Address Online, Mobile, and Telephony Threats This 76 page report was written by global security experts. One of the major goals of the report was to discuss security in language accessible to...
The Email Innovations Summit in London was a good conference. Much smaller than Vegas, but with a number of very interesting talks. I got to meet a number of folks I’ve only known online and we had some interesting conversations at the conference and at the pub-track in the evenings. I had so many grand plans for doing some work while in London. So many plans. And then I actually mostly...
RSS - Posts