This morning I received a great example of a 3rd party email that I thought I’d share with all of you. What’s so great about it? It’s sent from the company I actually gave my email address to: Macheist. It tells me why I’m getting this email: I purchased Fantastical back in 2013 It introduces me to Fantastical’s new product: Fantastical 2 for iPad and iPhone...
Campaign Monitor analyzed over 2.2 million campaigns and came up with some rules of thumb for effective email marketing.
Happy New Year! I am back and ready to talk email with folks. December is always a busy time, both between the holidays and all associated personal stuff, but also for delivery consulting. There are senders that suddenly discover their email going to the bulk folder and needing help and assistance. But now it’s January and email marketing gets a brief break. The beginning of the new year...
Email is a helluva drug. That must be why I’m sitting here in a hotel room in Chicago where it’s minus something-a-lot outside and the roads are full of ice, salt and dingy snow. It seemed like such a great idea at the time. Virgin America sent me an email advertising a 20% off sale for 20 hours. Al has been bugging us to come visit him in Chicago for months and I could get a storming...
I download a lot of ESP white papers. Not because I’m looking for an ESP, but because I think it’s important to know what’s happening in the industry and what topics people think are important. I understand fully that white papers are a lead generation tool and I can expect followup from sales people at the places I download papers from. This is all well and good. Generally the...
I can’t do anything except say +1 to this list of ineffective habits of email marketers from Loren McDonald.
Getting to the inbox is becoming a greater and greater challenge for many marketers. According to Return Path, 22% of opt in mail doesn’t make it to the inbox. The challenge to marketers is that a lot of opt in mail isn’t important to the recipient. Sure, they’re happy enough to get it if they notice it, but if it’s not there then they don’t care. They’ll buy...
I woke up this morning to an exploding twitter and FB feeds with lots of friends cheering the defeat of DOMA and Prop 8. Apparently some companies are getting into the act as well.
(Behind a cut because some of this may be slightly NSFW in some places)
Marketo filed documents for a $75M IPO yesterday.
Recently, I started getting “1 sale a day!” emails from buy.com. I’ve made purchases from Buy in the past and generally have been content to get emails from them. They’re not always relevant, but hey, it’s relatively non-intrustive marketing. When they started this new program, they just started mailing: no warning, no introduction, nothing. So I decided to opt out...
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