I’ve been thinking lately that sometimes that what works for marketing doesn’t always work for delivery. For instance in many areas of marketing repetition is key. Repeat a slogan and forge an association between the slogan and the product in the mind of the consumer. More repetition is better. Marketers can even go so far as using the same ad to drive consumer action. Television...
When FB messaging was announced email marketers had a total conniption. There were blog posts written about how FB Messaging was going to kill email as we know it. Now, slightly more than a year later marketers have declared FB Messaging dead. Sometimes I think people spend way to much time believing their own press. FB messaging was never designed as a marketing platform. I said as much back in...
ISPs are continually developing tools for their users. Some of the newer tools are automatic filters that help users organize the volumes of mail they’re getting. Gmail released Priority Inbox over a year ago. Hotmail announced new filters as part of Wave 5 back in October. All of these announcements cause much consternation in the email marketing industry. Just today there was a long...
Last week a federal judge ruled a blogger, Crystal Cox, was not a journalist and not subject to first amendment protections. I haven’t been following the case very closely, but was a little concerned about the precedent and the liability for people like me who blog. Reading some of the articles on the case, though, I’m less worried. This isn’t a blogger making some statements...
People are more prone to lie over email than face to face.
The Yahoo visualization tool has been a lot of fun to watch. You can see how mail changes, see how subject line changes and even see when commercial mailers do major blasts. One marketer described it to me as “Total marketing porn.” I even took a screen shot of someone doing a drop of their “September Account Statement” to customers. I even thought about trying to do some...
Mickey Chandler has a great post up about Triage vs. Planning. Where he talks about the decisions you make differ depending on the context. It’s a good read, and I strongly encourage everyone to go give it a look. But his post led me to a post by Andrew Kordek at Trendline where he claims that there is an industry rule of thumb that says 6 months is the rule of thumb to define an inactive...
Sometimes marketers are just sloppy. Take, for example, an email I received today from a company. I wasn’t expecting it (sloppy #1). I never consciously signed up for it (sloppy #2). Apparently I’d bought a package they sold through Appsumo and they claim I asked for future offers. If I did, I didn’t mean to. The email itself used a template from the sender’s ESP, but...
I found a blog post from a technical type talking about email engagement. This is a non-marketing way to do things, and probably won’t work for many marketing programs. But I think good marketers should be listening to what their recipients say, even if it’s counter-intuitive.
Edit 9/15: the website seems to have expired so I changed the link to the google cache of the article.
A great post by the always insightful Mark Brownlow. Why Value Matters I initially posted this because I found his illustrations very amusing. But then I thought about a number of conversations I had last week. Many of us in the email marketing arena can’t think like our recipients. We just don’t. I think, sometimes, our inability to see email except as marketing can hamper our...
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