Ken is right. As he almost always is.
I received a cold-call voicemail yesterday from a representative of an e-mail service provider looking to do a barter deal.
Never mind I’m not the person to approach for barter deals—or any other type of non-editorial issue, for that matter—the sales rep made one statement that made me cringe.
“Our delivery rates are very high,” she said.
That statement has no place in a pitch from an e-mail service provider.