CategoryIndustry

April 29, 2019

CRTC fines individual for company violations under CASL

By laura
3 Min read
Add comment
29April

The Commission finds that nCrowd, Inc. committed one violation of paragraph 6(1)(a) and one violation of paragraph 6(2)(c) of Canada’s Anti-Spam Legislation (the Act) in relation to commercial electronic messages sent to recipients in Canada. The Commission also finds that Brian Conley is liable, under section 31 of the Act, for those violations. Accordingly, the Commission imposes an...

April 22, 2019

When marketing automation goes bad

By laura
2 Min read
1 comment
22April

Friday I attempted to make a purchase online. I go through the selection and checkout process … up through the payment choices. When I pick pay by credit card I get an error message that says “credit card expiration date wrong.” All very strange because I’ve not put in a credit card number or expiration date. I try and call, but it’s a holiday weekend and no one is...

April 11, 2019

TLS and Gmail delivery

By laura
1 Min read
3 comments
11April

I’m seeing some questions about TLS and Gmail. Folks are seeing a correlation between sending without TLS and the mail going to bulk.

Has anyone seen this? Are you sending mail with TLS and can’t get to the inbox? Or are you sending mail without TLS and getting to the inbox?

Inquiring minds and all that.

April 8, 2019

Explicit consent

By laura
1 Min read
Add comment
08April

I’m working on a blog post about correlation and causation and how cleaning a list doesn’t make it opt-in and permission isn’t actually as outdated as many think and is still important when it comes to delivery. Today is a hard-to-word day, so I headed over to twitter. Only to find someone in my personal network re-tweeted this: Don't add professional contacts to newsletter...

April 3, 2019

The many meanings of opt-in

By laura
1 Min read
1 comment
03April

An email address was entered into our website An email address was associated with a purchase on our website. We have a relationship with a 3rd party that shares email addresses with us. We have a cookie on a web browser that visited out website and we sent an email to the address associated with that cookie. We both went to the same conference and the attendee list was given to every exhibitor...

April 1, 2019

Email filters and small sends

By laura
4 Min read
Add comment
01April

Have you heard about the Baader-Meinhoff effect? The Baader-Meinhof effect, also known as frequency illusion, is the illusion in which a word, a name, or other thing that has recently come to one’s attention suddenly seems to appear with improbable frequency shortly afterwards (not to be confused with the recency illusion or selection bias). Baader–Meinhof effect at Wikipedia There has to...

March 26, 2019

Shared environments

By laura
2 Min read
Add comment
26March

In the email system there are all sorts of different belief systems. One contingent will have you believe that IP reputation is the be all and end all of delivery. Get a decent IP reputation, and the clouds will part, angels will sing and your mail will reach the inbox. This group of folks often recommends every sender should have their own dedicated IP address. Anything less is just admitting...

March 25, 2019

Phishing and authentication

By laura
2 Min read
1 comment
25March

This morning I got a rather suspicious message from a colleague on LinkedIn. I asked around and it seems other folks got the same message and were equally confused. I didn’t click the link because that seemed risky. A few hours later one of the folks I had talked to mentioned that the person’s entire profile was gone. Likewise, the above message disappeared from my messages tab...

March 22, 2019

New office

By laura
1 Min read
3 comments
22March

We successfully worked out of a well fitted out home office for years. But part of the move to Dublin was about changing our lifestyle. Last week we took possession of our new office and today our new monitors arrived. Eventually we’ll move into our new house and install our other set of monitors, currently still in storage at the docks. It’s nice to see real progress, though. The...

Recent Posts

Archives

Follow Us