Word to the Wise helps email marketers create more effective email messages, programs and infrastructures. We advise you how to skillfully navigate the constant business, technology, and policy challenges so your messages reach your customers.
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We’re in the thick of the busiest time of the year for email. It’s been so busy, in fact, that we’ve seen some slowdowns and delivery issues across the email universe. It may be worth thinking about alternate strategies for end of year promotions beyond Black Friday and Cyber Monday. I was delighted to chat with Julia Angwin for her ProPublica piece on subscription bombing and abuse prevention...
[#INFOGRAPHIC] Email marketing trends 2018
It’s always an honor to be asked to provide quotes and thoughts with experts in the field. Sometimes the day to day gives me tunnel vision, but things like this give me the opportunity to think more globally. Hands down, though, the best part is seeing the final product and hearing what other folks have to say.
Go check out the full infographic.
A security researcher has identified a rendering flaw that allows for “perfect” phishing emails. From his website: Mailsploit is a collection of bugs in email clients that allow effective sender spoofing and code injection attacks. The spoofing is not detected by Mail Transfer Agents (MTA) aka email servers, therefore circumventing spoofing protection mechanisms such as DMARC...
It is increasingly clear that successful email marketing programs measure and emphasize deliverability. No longer is deliverability the crisis management team called when everything breaks. They’re part and parcel of an effective email marketing team. Today I watched a bit of the EIS livestream where acquisition marketers were discussing their processes. Everyone of them talked about things...
Today on MailOp it was announced that the migration of Microsoft freemail domains to the office 365 backend. Over the next week the mx*.hotmail.com mail servers will stop working. Check your settings, folks, and make sure you’re correctly querying DNS before sending.
Vodafone NZ is shutting down mail handling for the following domains as of today, Nov 30, 2017. clear.net.nz es.co.nz ihug.co.nz paradise.net.nz pcconnect.co.nz quik.co.nz vodafone.co.nz vodafone.net.nz wave.co.nz According to their website, this is primarily due to an elderly platform that’s not meeting the needs of their users, including long mail delays and too much spam. The FAQ they...
A question came up on the Women of Email Facebook page about sending cold B2B emails. This is one of those areas I have strong opinions about, mostly because I am so tired of getting deceptive and unending messages from folks. Realistically, cold emailing isn’t going to stop just because recipients hate receiving it. We haven’t wiped out spam in 20+ years, we’re not going to...
You can’t technical your way out of the bulk folder. I wrote that a year and a half ago, and it’s even more true today. Filters at the big webmail providers continue to evolve to meet new threats and new spamming techniques. Sending technically perfect mail won’t get your mail into the inbox. Recipients have to want the mail and interact with the mail for good delivery.
Wow! Congrats to all the senders out there for sending So Much Volume that mail servers are full. I’ve even seen reports that STARTTLS connections are taking multiple seconds to establish at Gmail. The volume of mail that it takes to make Google slow down is impressive. Of course, Gmail isn’t the only system exhibiting slow downs. Other major consumer webmail providers are also...
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