Word to the Wise helps email marketers create more effective email messages, programs and infrastructures. We advise you how to skillfully navigate the constant business, technology, and policy challenges so your messages reach your customers.
We can help you with your email strategy, deliverability challenges and many other email issues.
It’s Friday. It’s been a week.
Have a cat picture.
The 2nd Circuit Court of Appeals ruled against the Government today in US Government vs. Microsoft. The government is investigating a drug dealer and want access to records held by Microsoft. Microsoft turned over metadata stored on US machines. But they refused to turn over the specific emails stored on machines in Dublin. The company’s position is that the federal government needs to...
Since the Safe Harbor rules were struck down by EU courts, the US and EU have been in negotiations to replace it. This morning (pacific time) the EU approved the new rules called Privacy Shield. WSJ Article
Over the weekend I’ve been seeing a number of over the top, hyperbolic blog posts about the Trump Campaign’s agency getting suspended from their ESP for spamming. Adestra suspended the Donald Trump campaign for “for committing some of the most egregious spamming in the history of the Internet in an effort to save his broke campaign.” That quote about “most egregious...
It’s not often spammers send me their campaign statistics, but on Tuesday one did. The spam came “from” news@udemy.com, used udemy.com in the HELO and message-ids and, sure enough, was advertising udemy.com: Received: from udemy.com (unknown [198.20.115.217]) by ... From: Udemy <news@udemy.com> Subject: The Photoshop Secret - Master Adobe Photoshop like a Pro...
We’re officially halfway through 2016, and looking forward to a slightly less hectic month around here. I hope you’re enjoying your summer (or winter, for those of you in the Southern Hemisphere). Our first June blog post marked the fifteen year anniversary of the very first anti-spam conference, SpamCon. As I noted, many of the people at that conference are still working in the...
I was going to say something about the issue with Hillary Clinton using an email server provided by her own staff for some of her email traffic, rather than one provided by her employer, but @LaneWinree already wrote pretty much what I’d have written, just better than I would have done. So, I guarantee this is exactly how the email server thing went down. Whatever internal system the...
There seems to have been an uptick in the number of folks harvesting addresses from their LinkedIn contacts and adding them to mailing lists. I’ve been seeing this in my own mailbox. I’m getting added to different lists and because I used a tagged address I know these folks are harvesting from LinkedIn. This behavior is really rude. Just because someone accepted your contact request...
It’s time once again for news organizations to pay attention to spam filters. This happens sometimes. Intrepid news organizations breathlessly report on how a particular ISP is blocking mail from a certain political figure our organization. I’ve written about political and activist lists being blocked or filtered before. Some of these posts are from the very early days of the blog...
It’s a wild election season here in the US. In the past few presidential elections, email has played a bigger and bigger role in messaging and fundraising. President Obama’s campaign used email effectively, but sent huge volumes. In fact, the volume was so heavy, it led to a joke on the Daily Show. (Video: email question at the 5:56 mark) Jon Stewart: “We have been talking here for...
RSS - Posts