Word to the Wise

We make email better.

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We make email better.

Word to the Wise helps email marketers create more effective email messages, programs and infrastructures. We advise you how to skillfully navigate the constant business, technology, and policy challenges so your messages reach your customers.

We can help you with your email strategy, deliverability challenges and many other email issues.

Latest stories

Politician sends spam, experiences consequences, news at 11

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Over the weekend I’ve been seeing a number of over the top, hyperbolic blog posts about the Trump Campaign’s agency getting suspended from their ESP for spamming. Adestra suspended the Donald Trump campaign for “for committing some of the most egregious spamming in the history of the Internet in an effort to save his broke campaign.” That quote about “most egregious...

Spam, campaign statistics and red flag URLs

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It’s not often spammers send me their campaign statistics, but on Tuesday one did. The spam came “from” news@udemy.com, used udemy.com in the HELO and message-ids and, sure enough, was advertising udemy.com:   Received: from udemy.com (unknown [198.20.115.217]) by ... From: Udemy <news@udemy.com> Subject: The Photoshop Secret - Master Adobe Photoshop like a Pro...

June 2016: The Month in Email

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We’re officially halfway through 2016, and looking forward to a slightly less hectic month around here. I hope you’re enjoying your summer (or winter, for those of you in the Southern Hemisphere).     Our first June blog post marked the fifteen year anniversary of the very first anti-spam conference, SpamCon. As I noted, many of the people at that conference are still working in the...

About the Hillary Clinton email server thing…

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I was going to say something about the issue with Hillary Clinton using an email server provided by her own staff for some of her email traffic, rather than one provided by her employer, but @LaneWinree already wrote pretty much what I’d have written, just better than I would have done. So, I guarantee this is exactly how the email server thing went down. Whatever internal system the...

Harvesting Addresses from LinkedIn

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There seems to have been an uptick in the number of folks harvesting addresses from their LinkedIn contacts and adding them to mailing lists. I’ve been seeing this in my own mailbox. I’m getting added to different lists and because I used a tagged address I know these folks are harvesting from LinkedIn. This behavior is really rude. Just because someone accepted your contact request...

Spam filtering is apolitical

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It’s time once again for news organizations to pay attention to spam filters. This happens sometimes. Intrepid news organizations breathlessly report on how a particular ISP is blocking mail from a certain political figure our organization. I’ve written about political and activist lists being blocked or filtered before. Some of these posts are from the very early days of the blog...

Bad data drives delivery problems

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It’s a wild election season here in the US. In the past few presidential elections, email has played a bigger and bigger role in messaging and fundraising. President Obama’s campaign used email effectively, but sent  huge volumes. In fact, the volume was so heavy, it led to a joke on the Daily Show. (Video: email question at the 5:56 mark) Jon Stewart: “We have been talking here for...

Bounce handling is hard

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Sometimes I find it hard to find a new topic to write about. I decide I’m going to write about X and then realize I did, often more than once. Other times I think I can blog about some issue only to realize that it’s too complex to handle in a quick post. There are concepts or issues that need background or I have to work a little harder to explain them. One thing I haven’t...

Comodo, TLS certificates and business ethics

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We run a lot of our own infrastructure at Word to the Wise. Our email and web presence runs on our own hardware, in our own cabinet in our own network space. Partly that’s because we’re all from very technical backgrounds, and can run them in a way that’s better suited to our needs than an off-the-shelf web service. Partly it’s so we can do things like add instrumentation...

Domain transparency

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An email I received this morning got me thinking about how your domain name is one of the main ways you identify yourself if you’re sending email. We talk about domain reputation quite a lot – DKIM and SPF let a sender volunteer a domain name as a unique identifier for recipients to use to track reputation, DMARC allows them to tie that domain to the domain visible to the user in the...

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