Word to the Wise helps email marketers create more effective email messages, programs and infrastructures. We advise you how to skillfully navigate the constant business, technology, and policy challenges so your messages reach your customers.
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Earlier this week I was talking on IRC with some colleagues. There was some kvetching about senders that think transactional emails are the same as triggered emails. This led to discussion about whether transactional and triggered emails are the same. I don’t think they are, but it took a while for me to come up with why I don’t think they’re the same. It took even longer to...
I’m thrilled to be one of the email experts speaking at the 2016 predictions webinar hosted by SparkPost.
Come join us!
There’s a fairly common Facebook scam where someone clones an account, then sends out friend requests to friends of that person. This actually happened to a friend over the holiday break. The only problem was that most of the folks who got friend requests were actually security people. Security people who thought it was very, very funny to play along with said scammer. The scam account...
On IRC today, someone mentioned an Ars Technica article discussing how a research team tried to contact Xfinity about a security flaw in their home security system. We attempted to contact anyone responsible for the security of Xfinity home security devices at the following addresses: security@xfinity.com; secure@xfinity.com; support@xfinity.com; info@xfinity.com; abuse@xfinity.com, but we did...
Happy 2016! We enjoyed a bit of a break over the holidays and hope you did too. Here’s our December wrap up – look for a year-end post later this week, as well as our predictions for the year ahead. I got a bit of a head start on those predictions in my post at the beginning of December on email security and other important issues that I think will dominate the email landscape in 2016...
It’s that time of the year – marketers send more email than usual, recipients unsubscribe from their lists. Clicking on the unsubscription link in the email I just received took me to an unsubscription landing page. The box for my email address was prepopulated based on the cookie in the unsubscription link, the default setting is to unsubscribe me from all mail from the sender and...
Blogging will be light (or non-existent) for the next week or so. I leave you with Valeria and her first Christmas tree from many years ago.
The kittens are older now, we can have a tree complete with lights AND ornaments.
See y’all in the new year!
A couple new bits of information for folks interested in participating in feedback loops. If you’re an ESP, you’ll want to sign up for the two new FBLs that were released this month. XS4ALL and Telenor are now offering complaint feeds to senders. If you’re a mail recipient and want the ability to report spam, try the new browser/MUA plugins for reporting spam released by the...
UPDATE 12/17/2015 2:30PM Pacific: I heard from Josh, the CEO of Unroll.me. He says: Senders are seeing a spike in unsubscribe requests because Unroll.Me has been improving the process it uses to unsubscribe our users from emails they have chosen to unsubscribe from. This isn’t a bug and everything is working as it should. This spike they are seeing is temporary and should level out once our...
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