BLOG

Tag: featured

Yes, Virginia, there is list churn

Yesterday I talked about how data collection, management, and maintenance play a crucial role in deliverability.  I mentioned, briefly, the idea that bad data can accumulate on a list that isn’t well managed. Today I’d like to dig into that a little more and talk about the non-permanence of email addresses. A common statistic used […]

3 Comments

June 2015: the Month in Email

Happy July! We are back from another wonderful M3AAWG conference and enjoyed seeing many of you in Dublin. It’s always so great for us to connect with our friends, colleagues, and readers in person. I took a few notes on Michel van Eeten’s keynote on botnets, and congratulated our friend Rodney Joffe on winning the […]

No Comments

Deliverability and IP addresses

Almost 2 years ago I wrote a blog post titled The Death of IP Based Reputation. These days I’m even more sure that IP based reputation is well and truly dead for legitimate senders. There are a lot of reasons for this continued change.  Improved computing power I touched on the increase in computing power in […]

3 Comments

April 2015: The Month in Email

We started the month with some conversations about best practices, both generally looking at the sort of best practices people follow (or don’t) as well as some specific practices we wanted to look at in more depth. Three for this month: Be gracious with opt-out requests. Email marketing is hard. Even when it’s successful, response […]

No Comments

A series of tubes

The Internet and pundits had a field day with Senator Stevens, when he explained the Internet was a series of tubes. I always interpreted his statement as coming from someone who demanded an engineer tell him why his mail was delayed. The engineer used the “tube” metaphor to explain network congestion and packets and TCP, […]

2 Comments

March 2015: The month in email

Happy March! We started the month with some more movement around CASL enforcement from our spam-fighting friends to the north. We noted a $1.1 million fine levied against Compu-Finder for CASL violations, as well as a $48,000 fine to Plentyoffish Media for failing to provide unsubscribe links. We noted a few interesting things: the fines […]

No Comments

February 2015 – The month in email

This was a short and busy month at WttW! We attended another great M3AAWG conference, and had our usual share of interesting discussions, networking, and cocktails. I recapped our adventures here, and shared a photo of the people who keep your email safe while wearing kilts as well. We also commended Jayne Hitchcock on winning […]

No Comments

Email predictions for 2015

Welcome to a whole new year. It seems the changing of the year brings out people predicting what they think will happen in the coming year. It’s something I’ve indulged in a couple times over my years of blogging, but email is a generally stable technology and it’s kind of boring to predict a new […]

No Comments

Changing the email client

We’re in the thick of hiring and next week is Thanksgiving, so blogging is going to be very light for the next two weeks. One thing I have noticed is that lately there are attempts to “change how people interact with email.” Google released their Inbox product. And today I saw a post about an […]

No Comments

October 2014 – The Month in Email

October was action-packed at WttW. We wrapped up some big and interesting client projects (look for some case studies soon!), attended another great M³AAWG conference, and made an exciting announcement that we’re hiring a deliverability specialist. The combination of these frees up some more of my time for blogging, which I’ve really missed. Look for […]

No Comments