Email in 2030

As predicted by Mark Brownlow. My favorite? You can still buy 1 million email addresses for $99. It’s still a bad idea.

Links Sept 29, 2011

Al Iverson has a post up about his experiences with customers who try to acquire email addresses through appending.
J.D. Falk has a post up about the history of DKIM.

Just stop spamming!

Al posted a clip from the Jim Carrey movie Liar Liar on SpamResource (slightly NSFW) that resonated with me this week. If you meet me on the street and ask me what my job is I’ll tell you that I work with companies who send bulk email to make sure that they’re not sending spam. I do this by educating clients into good practices and teaching them how to send mail people want to receive...

Link roundup June 18, 2010

Hotmail has released a new version of their software with some changes. Return Path discusses the changes in depth, but there are a couple that senders may find helpful. If a user deletes a mail without reading it multiple times, Hotmail asks the user if they want to unsubscribe from the mail. Users can use a the new “sweep” feature to delete or file multiple emails easily Finally...

Reddit and email

Ben over at Mailchimp writes about Reddit discovering a lot of their mail was being blocked because they were sending from the Amazon EC2 cloud.

Recent email marketing news

Apparently mentioning “affiliate” in a blog post brings out the blog spammers. I’ve had dozens of trackbacks on yesterday’s how to avoid affiliate spam. Oh, the irony. A bucket of announcements came out over the last week. The uber smart folks at Mailchimp have a new iPad app called Chimpadeedoo. This app lets merchants collect email addresses at the point of sale, on an...

More on opt-out for B2B marketing

There is still a bit of discussion going on around the HBR article on how B2B mail should be opt-out not opt in on various delivery blogs. Over on the Blue Sky Factory blog new daddy (congratulations!) DJ writes a post about why he thinks opt-out in any context is a poor marketing decision. One of his commenters follows up with a long comment about how recipients shouldn’t get angry when...

Spam is in the eye of the beholder

But only the opinion of the recipient counts. So says a blog post on All Spammed Up. I’m sorry, but you don’t get to decide that. And by “you” I mean businesses. Businesses and their marketing departments who look at email as a fast, convenient way to reach a lot of people with their very important messages. Now for the purposes of this discussion I’ll make some definitions clear. I’m not talking...

Listen to the experts

Two blog posts came out today interviewing big players in the email and delivery arena. Over on the Unica blog, Len Shnyeder interviews Annalivia Ford who is a new member of their email operations team. She has had many years of experience in dealing with senders from the receiver position. She summarizes successful delivery as follows: the bottom line really is simple, if not easy: to succeed...

News and announcements: March 1, 2010

Some news stories and links today. Spamhaus has announced their new domain block list (DBL). The DBL is a list of domains that have been found in spam. The DBL is managed as a “zero false-positive” list, safe to use by production mail systems to reject emails that are flagged by it. The DBL includes URIs (domains/hostnames) which are used in spam including phishing...

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