Word to the Wise helps email marketers create more effective email messages, programs and infrastructures. We advise you how to skillfully navigate the constant business, technology, and policy challenges so your messages reach your customers.
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A “/8” is a block of 16,777,214 usable IP addresses. That’s a big fraction of the entire IPv4 address space – about 1/224, in fact. Each one is all the addresses that begin with a given number: 10.0.0.0/8 is all the IP addresses that begin with “10.”, “184.0.0.0/8” (or “184/8” for short) is all the IP addresses that begin with “184...
due diligence noun. research and analysis of a company or organization done in preparation for a business transaction It’s a term that’s been around for five centuries or so. Originally it meant the effort that was necessary for something, but it evolved into a legal term for “the care that a reasonable person takes to avoid harm to other persons or their property“. More...
Legitimate mailers need to distinguish themselves from spammers. One important piece of that is knowing what spammers do. SendGrid has put together some information on common scams and techniques spammers use to get email delivered. Some of these terms, like doxxing and swatting, are not specifically email related. However, they are used against people who are fighting abuse on the Internet...
I sent in a complaint to an ESP earlier today. This was mail from a major UK retailer to an address that is not used to sign up for mail. It’s part of an ongoing stream of spam related to UK services and products. I believe most of this is because one of the data selling companies has that address associated with someone who is not me. I did explain I believed this was a purchased address...
All of you attending the Email Innovations Summit in Vegas, I’ll be around during the conference. Not attending or speaking this year, but I have some meetings with folks scheduled. I will also be around for the session arranged by the Women of Email presents “Rumpelstiltskin Marketers” There’s no arguing that necessity is the mother of invention. That’s why it’s wise to look to...
Yesterday I talked about Peter Yuryevich Levashov being arrested in Spain on a US warrant. That warrant and other accompanying docs are unsealed and available on the DOJ website. The arrest was also mentioned on the Rachel Maddow show last night (video). There are quite a few people, including Rachel Maddow, speculating that this is somehow related to the Russian interference in the recent US...
Via Krebs on Security, a russian named Pyotr Levashov has been arrested in Spain. According to news reports (NY Times, Reuters) the arrest happened in response to a warrant issued by the US, but no details were given as to what he was being charged with. The DoJ says the case is currently under seal and will not comment on charges. There is widespread agreement that this person is involved in...
It’s that time again… here’s a look at our last month of blog posts. We find it useful to recap each month, both to track trends and issues in email delivery and to provide a handy summary for those who aren’t following along breathlessly every single day. Let us know if you find it useful too! As always, I wrote about email filters. It’s so important to recognize that filters aren’t arbitrary...
Over on the MarketingLand website, Len Shneyder talks about 3 companies (Uber, REI and eBay) that do email right. In there he shows how the companies use email to further their business goals while understanding and meeting the needs of their customers. Meeting the needs of recipients is the way to get your mail to the inbox. Send email that your users want, and they will tell the ISPs when they...
The Online Trust Alliance (OTA) announced today they were joining forces with the Internet Society (ISOC). Starting in May, they will operate as an initiative under the ISOC umbrella. “The Internet Society and OTA share the belief that trust is the key issue in defining the future value of the Internet,” said Internet Society President and CEO, Kathryn Brown. “Now is the right time for these two...
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