Word to the Wise helps email marketers create more effective email messages, programs and infrastructures. We advise you how to skillfully navigate the constant business, technology, and policy challenges so your messages reach your customers.
We can help you with your email strategy, deliverability challenges and many other email issues.
I’ve seen several reports of unexpected rejections for unauthenticated email to Google over IPv6 today. Unauthenticated mail over IPv6 is a bad idea, but Google usually spam folders it rather than rejecting it. The Gmail status dashboard is reporting an issue “Some messages sent to consumer Gmail accounts are being rejected due to authentication enforcement” so something...
I’ve commented in the past about how I can usually tell when an ISP makes filtering changes because all my calls relate to that ISP. The more recent contender is Gmail. They made changes a few months ago and a lot of folks are struggling to reach the inbox now. What I’m seeing, working with clients, is that there are two critical pieces to getting to the gmail inbox: permission and...
One of the questions asked of my panel during Connections 16 last month was who owns the inbox. My point of view is that the end user owns the inbox, with a few minor exceptions. For instance, in the case of a business, the business owns the inbox. With email marketing, the marketing is entering a personal space as an invited guest. Senders need to be cognizant of this to continue having access...
Len Shneyder writes about what we can expect to see in the near future email landscape.
Email is, still, primarily a written medium. This means that good copywriting is crucial. Today I opened up an email and the pre-header says: Laura, should have get your Naturals Sample Bag.*Web Version Wait. What? Maybe they mean “should have got”? But that’s implying they’re sending out free sample bags to everyone. That can’t be right. But I can’t tell...
Summer, already? Happy June! Here’s a look at our busy month of May. I had a wonderful time in Atlanta at the Salesforce Connections 2016 conference, where I spoke on a panel about deliverability. While in Atlanta, I also visited our friends at Mailchimp, and later spoke at the Email Innovations conference in Las Vegas, where I did my best to avoid “explaining all the things”. Since my speaking...
The FCC recently published a notice of proposed rulemaking that will have an impact on how we fight abuse on the internet. M3AAWG has submitted a comment on the proposal (pdf link). All submissions can be found on the FCC website.
This morning on Facebook a friend posted a picture saying that 15 years ago was the very first anti-spam conference (Spamcon*). All we have are some blurry scans of pictures and coffee mugs. . That 550 sign belonged to the bar where the night out was held. It got bought by K & P and lived in their garden until it rotted away a few years ago. So many folks who are still active in the space...
Really. Single words in the subject line don’t hurt your delivery, despite many, many, many blog posts out there saying they do. Filters just don’t work that way. They maybe, sorta, kinda used to, but we’ve gotten way past that now.In fact, I can prove it. Recently I received an email from Blizzard. The subject line:Laura — Last Chance to Claim Your FREE Copy of Warlords...
With all the emphasis on getting the technical right, there seem to be people who think their mail will be delivered as long as the technical is right. Getting the technical right is necessary for good inbox delivery, but it’s not sufficient. The most important part of getting mail to the inbox is sending mail users want. In fact, if you’re sending mail folks want, interact with and...
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