Word to the Wise helps email marketers create more effective email messages, programs and infrastructures. We advise you how to skillfully navigate the constant business, technology, and policy challenges so your messages reach your customers.
We can help you with your email strategy, deliverability challenges and many other email issues.
Zurb announced today version 2 of “Foundation for Email”, a full stack for designing content for responsive email. It looks rather nice, with features a modern web developer might look for when working on email content. It has many of the things you’d expect a web design stack to have. It support SASS for styling, includes browser sync for previewing content as it’s...
Yahoo is turning on p=reject for 62 of their international domains on March 28, 2016. These domains include: y7mail.com yahoo.at yahoo.be yahoo.bg yahoo.cl yahoo.co.hu yahoo.co.id yahoo.co.il yahoo.co.kr yahoo.co.th yahoo.co.za yahoo.com.co yahoo.com.hr yahoo.com.my yahoo.com.pe yahoo.com.ph yahoo.com.sg yahoo.com.tr yahoo.com.tw yahoo.com.ua yahoo.com.ve yahoo.com.vn yahoo.cz yahoo.dk yahoo.ee...
I’ve written before about how there is some (I’m sure lovely) woman in the UK who has been connected to my email address. I get a lot of mail for her. Mostly spam. She doesn’t seem to be using the address, but I regularly get mail addressed to MRS. LAURA CORBISHLEY (all caps, always). Typically these messages are advertising various UK stores and products. Sometimes...
Hurricane Electric had a significant outage of their authoritative DNS servers this morning, causing them to return valid responses with no results for all(?) queries. This will have caused delivery problems for any mail going to domains using HE.net DNS – which will include some of their colocation customers, as well as users of their free services – but also will have caused reverse...
I talked on Monday about the SPF rule of ten and how it made it difficult for companies to use multiple services that send email on their behalf. Today I’m going to look at how to fix things, by shrinking bloated SPF records. This is mostly aimed at those services who send email on their customers behalf and ask their customers to include an SPF record as that’s the biggest pain...
I mentioned yesterday that sometimes people and software screw up in ways that cause problems. Today I saw an article demonstrating just how bad these issues can be. Florida State University Housing Department sent detailed and confidential violation reports to tens of thousands of students. On Monday, March 14 at around 2 p.m., FSU first became aware that a glitch in the University Housing...
There are so many things that need to happen to make the Internet work. DNS entries need to be right. MXs need to be set up. Web servers need to be configured. And, let’s be honest, anyone who has ever run their own services on the Internet has flubbed a configuration. We don’t think about it, because most of the time the configurations are handled by scripts and they do things right...
Spamhaus gave a bunch of us a preview of their new “Top 10 worst” (or should that be bottom 10?) lists at M3AAWG. These lists have now been released to the public. The categories they’re measuring are: Countries Spam ISPs Spammers Botnet Countries Botnet ISPs Botnet ASNs TLDs Nothing really surprising there, but it’s nice to see the numbers. I have to wonder if the listing...
Some mechanisms and modifiers (collectively, “terms”) cause DNS queries at the time of evaluation, and some do not. The following terms cause DNS queries: the “include”, “a”, “mx”, “ptr”, and “exists” mechanisms, and the “redirect” modifier. SPF implementations MUST limit the total number of those terms to 10...
Dear Laura, We’re a small ESP and as we onboard new clients, we often hear them ask “Why did I get better open rates with our previous provider? There has to be something wrong with your platform!” As part of the onboarding process, we meet with new clients to provide best practices and let them know they are building a reputation with ISPs on new IPs. We talk about how algorithms are...
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