10 signs you might have a deliverability issue
February 19, 2010
A little light post for a friday after MAAWG
19February
September 17, 2008
Overheard at the airport
17September
Sitting at the gate, waiting for boarding I overhear a conversation. A woman is texting on her blackberry and saying to her traveling partner, “You know that universal sign for ‘not’? He thinks that is why mail is ending up in the junk folder. And if we add it to our mail then it will get delivered.” This is one of the strangest theories of email delivery I have heard in a...
August 19, 2008
Blog Olympics – Passing on the stick
19August
Given that it is August and a lot of people are on vacation and it seems to be a general low point in getting things done at work, I expect blogging to be light through the end of the month. Once everyone gets back in September, I will have a more substantive posts up more regularly. Happily, EmailKarma helped me with a somewhat fluffy post today. He tagged me into the Blog Olympics meme. The...
August 12, 2008
Delivery Haikus
12August
As we mentioned earlier Habeas is being bought out by ReturnPath. While they’ve not actually used it for several years the thing that Habeas will be remembered for is their introduction of the Haiku form of poetry into email headers: winter into spring brightly anticipated like Habeas SWE ™ How better to commemorate that than with some email themed Haiku? Some email delivery folks...
April 24, 2008
Categories of email
24April
The question came up on a mailing list about how senders classify email. Steve came up with the following list of email types from the recipient (not sender) perspective Transactional & Alerts Marketing Duplicates Duplicates Apologies for the preceding duplicate Just sending mail so you don’t forget us Opt-in confirmations Welcome messages COI challenges Opt-out confirmations Apologies...
February 14, 2008
Valentine's day semi-fluff
14February
There comes an inevitable point in some of my longer term consulting gigs where my client asks me some version of the following question:
I still get spam in my inbox, so why is the email I send blocked?
So what is your best answer?
November 7, 2007
40 email companies
07November
Ken Magill has a post up mentioning the top 40 companies in email marketing. Some highlights: Goodmail: This firm has been under fire and in the news so often that it has helped me make more deadlines than any other company on this list. SubscriberMail: They’re in Chicago. ExactTarget: They’re in Indianapolis. Editor’s note: If your company did not appear on The Magilla Marketing List of Top 40...
October 17, 2007
ISPs like boxes of meat
17October
On the heels of JDs post about building relationships with ISPs, many of our Abacus customers and our ISP contacts have been commenting that boxes of meat are always welcome.
Please, remember to send them boxes of meat.
Meat may not get your email delivered, but it will make the ISPs remember you fondly.
September 21, 2007
419 … over live chat?
21September
MailChimp’s customer service people were contacted by what appears to be a King selling monkeys.
I want to get permission part II up today, but this was just so funny I had to share.
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