Word to the Wise helps email marketers create more effective email messages, programs and infrastructures. We advise you how to skillfully navigate the constant business, technology, and policy challenges so your messages reach your customers.
We can help you with your email strategy, deliverability challenges and many other email issues.
There are often questions arising about how to go about getting off a particular blocklist. A few years ago I led the MAAWG effort to document what to if if you were On a Blocklist (pdf link). That document was aimed primarily at MAAWG members and deliverability experts with working knowledge of blocklists. I think, even now, it’s a good background on how to deal with a listing and mail...
Reminder for folks, AOL is changing their FBL from address starting on Jan 17th.
The (in)famous scomp@aol.net is going away to be replaced by fbl-no-reply @ postmaster.aol.com. These messages will be signed with the d= mx.postmaster.aol.com.
Time to update your scripts!
Judging by the amount of B2B spams I’ve gotten this past week, a number of businesses got bright, shiny new email programs for Christmas. “Like to set up a call with you…” “Just need 10 minutes of your time to explore…” “Love to jump on a call and tell you about our product…” That’s just the mail that comes into my personal address...
As a delivery consultant, I always ask clients to share their Google postmaster reports with me. As Gmail is one of the bigger delivery challenges for a lot of senders, having access to the postmaster tools helps tease out issues. I had some issues earlier this week getting access to tools and so brought up a conversation on one of the delivery lists. The nice folks there helped me get it solved...
Happy New Year! We’re looking forward to some interesting new projects this year, both for our clients and for Word to the Wise. Stay tuned! December was a slow month for blogging, with everything going on. But we’re back on the horse now and ready to blog for 2017. List and subscription management continue to be hot topics, especially in the wake of the listbombing attacks earlier this...
Well, we mostly survived 2016. A year ago I was making predictions about how 2016 would be the year of email security. I was thinking of things like TLS and authentication and access to the inbox. It wasn’t out of the question, Gmail said they’d be turning on p=reject sometime mid-year. They also were suggesting that they would be putting more value on messages that aligned, even in...
I’m winding down blogging through the next week or so. I have a lot to say and blog about in the coming year, but I don’t think I’m alone in saying good bye and good riddance to 2016. Happy Holidays to everyone, whatever events you may celebrate. I have to admit, it doesn’t feel very holiday around here. Part of that is we cut the cord a few months ago and we’ve not...
I’ve mentioned before that I can often tell what ISP is making filter changes by what my calls are about. The last few weeks it’s been Gmail where folks are struggling to get to the inbox. One of the things most clients and potential clients have mentioned is that they’re not having any problems at the other major ISPs. Gmail’s filters are probably the most extensive and...
Earlier this week I gave a webinar hosted by the EEC and the DMA discussing the listbombing problem. They will be making the recording available later this week and I will link to it then. I wish I could say the issue was done and over with and that it was something we don’t have to worry about any longer. Unfortunately, that’s just not the case. Attacks are ongoing. Many of them are...
“What would you do for 25% more sales?” It’s panicked gift-buying season, and I got mail this morning from Boutique Academia, part of their final push before Christmas. They’re hoping for some Christmas sales in the next three days. They do make some lovely jewelry – ask Laura about her necklace some time – so I clicked on their mail. That’s not good. I...
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