Word to the Wise

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We make email better.

Word to the Wise helps email marketers create more effective email messages, programs and infrastructures. We advise you how to skillfully navigate the constant business, technology, and policy challenges so your messages reach your customers.

We can help you with your email strategy, deliverability challenges and many other email issues.

Latest stories

Botnet activity warning

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A bit of advice from the folks at the CBL, posted with permission and some light editing. I’ve been seeing some folks report longer connection times at some places, and this might explain some of it. It’s certainly possible, even likely, that the large ISPs are getting a lot of this kind of traffic. A botnet, likely a variant of cutwail, has been for the past several years been...

SpamCannibal is dead

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The SpamCannibal blacklist – one that didn’t affect your email too much but which would panic users who found it on one of the “check all the blacklists!” websites – has gone away. It was silently abandoned by the operator at some point in the past year and the domain registration has finally expired. It’s been picked up by domain squatters who, as usual, put a...

UCEProtect and GDPR fallout

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First thing this morning I got an email from a client that they were listed on the UCEProtect Level 3 blacklist. Mid-morning I got a message from a different client telling me the same thing. Both clients shared their bounce messages with me: 550  Conexion rechazada por estar o167890x0.outbound-mail.sendgrid.net[167.89.0.0]:56628 en la DNSBL dnsbl-3.uceprotect.net (ver Your ISP LATINET –...

#GDPR

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Twitter has some opinions on #GDPR. — @rianjohnson (Yes, the director of The Last Jedi) Finds deserted island a message in a bottle washes onto the beach *opens bottle* We’ve updated our Privacy Policy — Marques Brownlee (@MKBHD) May 24, 2018 Happy #GDPR day! #gdprjokes pic.twitter.com/2SVisxIuRY — Luke Stevens (@lukestevens) May 24, 2018 just got a GDPR email from a company...

I subscribed to what?

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Tomorrow is GDPR day. That’s the day when the new Global Data Protection Regulations take effect in the EU. I’m sure everyone reading this blog has seen dozens, if not hundreds, of blog posts, articles, webinars, and guidance docs about how to comply. I’m not going to rehash it because, other folks know this better than me. There are a some things I’m finding fascinating...

OATH and Microsoft updates

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I’ve seen multiple people asking questions about what’s going to happen with the Yahoo and AOL FBLs after the transition to the new Oath infrastructure. The most current information we have says that the AOL FBL (IP based) is going away. This FBL is handled by the AOL infrastructure. As AOL users are moved to the new infrastructure any complaints based on their actions will come...

Why is my cold email going to the spam folder?

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Because that’s what the spam folder is for unsolicited email. Sending cold email, particularly in bulk (and let’s be honest, if it weren’t sent in bulk, no one would know or care about it going to spam) is spamming. This is exactly the kind of mail that the bulk folder is designed to catch. Senders that don’t have permission have no path out of the bulk folder except...

A little housekeeping

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I’ve been blogging regularly for over a decade now, and for much of that time I’ve posted 5 days a week. For a lot of reasons I’m finding that schedule harder and harder to keep up with. Part of it is that this spring I took on more, and bigger, clients than I have in the past. This means a larger portion of my time is scheduled and committed than in the past. I also find myself...

Want some history?

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I was doing some research today for an article I’m working on. The research led me to a San Francisco Law Review article from 2001 written by David E. Sorkin. Technical and Legal Approaches to Unsolicited Electronic Mail (.pdf link). The text itself is a little outdated, although not as much as I expected. There’s quite a good discussion of various ways to control spam, most of which...

EFAIL PGP / S/MIME "flaw" ?

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There’s going to be a lot of hype today about something the security researchers who found it are calling “EFAIL”. Interviews, commemorative T-Shirts, press tours, hype. The technical details are interesting, but the un-hyped end-user advice would probably be “If you’re using a mail client that’s got bugs in it’s MIME handling, and you’ve configured...

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