Yahoo List-Unsub header

By laura

In Asides, Industry

1 Min read

Y

Last week some folks were mentioning a spike in unsubscribes from Yahoo. This is being investigated.
 

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Microsoft using the List-Unsubscribe header

By laura

In Industry

3 Min read

M

An interesting observation from Brian Curry about how Microsoft is using the List Unsubscribe header in their interface. The short version is that Microsoft is only supporting mailto: links. They’re ignoring any List-Unsubscribe links that are a URL. Here are some screenshots.  When the sender is using a List-Unsubscribe <; header, Microsoft states that there is no information on how to...

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AOL MX Change update

By laura

In Industry

1 Min read

A

The AOL postmaster team posted some information about the upcoming MX transition on their blog. [S]tarting this week, the majority of AOL’s MX records will point to [OATH’s] new combined servers. This should be transparent to any sender as those servers will operate in simple pass-through mode. This means senders with established FBLs will continue to receive them from our AOL mail...

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Collecting email addresses

By laura

In Best Practices

3 Min read

C

One of the primary ways to collect email addresses is from website visitors, and it’s actually a pretty good way to collect addresses. One of the more popular, and effective, techniques is through a pop-up window, asking for an address. Users need to provide an address or click a “no thanks” link or close the window. I’ve noticed, though, that many companies drop something...

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Social media connections are not opt-ins

By laura

In Best Practices

3 Min read

S

It seems silly to have to say this, but connecting on social media is not permission to add an address to your newsletter or mailing list or prospecting list or spam list. Back in 2016, I wrote: [Scraping addresses from LinkedIn] is really rude. Just because someone accepted your contact request on LinkedIn, doesn’t mean they want to be added to any mailing lists you may have. Let’s be honest...

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Still with the Microsoft problems

By laura

In Industry

4 Min read

S

We took a quick trip to Dublin last week. I had every intention of blogging while on the trip, but… oops. I did get to meet with some clients, and had a great dinner while discussing email and delivery. Coming back, I see a lot of folks still reporting delivery problems to Microsoft properties. I’ve been operating under the assumption this was temporary as kinks were worked out after...

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AOL Changes

By steve

In Industry

2 Min read

A

We’ve known for a while that AOL email infrastructure is going to be merging with Yahoo’s, but apparently it’s happening sooner than anyone expected. The MXes for aol.com will be migrated to Yahoo infrastructure around February 1st. Reading between the lines I expect that this isn’t a flag day, and much of the rest of the AOL email infrastructure will be in use for a while...

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Tempo

By steve

In Delivery Improvement

1 Min read

T

When we say that you might just be sending too much email and fatiguing or annoying the recipient into unsubscribing or hitting spam, this is the sort of thing we mean. Three emails (to the same email address) in four minutes might be a bit much. If you can’t combine the content you want to send into a single personalized email, maybe spread deliveries out a bit? Or even not send all of it...

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Filters evolving

By laura

In Delivery Improvement

3 Min read

F

I started writing this blog post while sitting on a conference call with a bunch of senders discussing some industry wide problems folks are having with delivery. Of course the issue of Microsoft comes up. A lot of senders are struggling with reaching the inbox there and no one has any real, clear guidance on how to resolve it. And the MS employees who regularly answer questions and help folks...

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That's not how you do it…

By laura

In Best Practices

3 Min read

T

Got an email this morning from a company advertising their newest webinar “The Two Pillars of Effective Large-Scale Email: Security and Deliverability.” The message came to a tagged address, so clearly I’d given them one at some point. But I didn’t recognize the name or company or anything. I did a search to seen when I may have interacted with this company in the past...

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